Mission

To advance the health of people navigating a health journey by delivering direct advocacy, navigation, through empowerment, and engagement, including carer and ecosystem support — to advance education through evidence-based training and non-partisan research on the patient experience within the Canadian healthcare system.

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Vision

A Canada where a diagnosis is met with a clear path forward — where every patient and family and ecosystem can understand their options, reach the right care, and be heard, and where research grounded in real patient experience keeps making that path easier to find.